Attention
Open rate, send by send
Open rate is opens divided by delivered, so a bounced address never counts against the creative. The dashed line is a six-send rolling average — single sends bounce around with the offer and the season; the average is the trend.
List health
Sent vs. delivered
Action
Clicks
Click rate is clicks over delivered. Click-to-open is clicks over opens — of the people who opened it, how many went to the site.
Return
Revenue attributed to each send
What works
Best-opening subjects
| Theme | Date | Delivered | Open rate |
|---|
Cost
Unsubscribes per send
Every send
Campaigns
| Date | Theme | Sent | Delivered | Deliv % | Opens | Open % | Clicks | Click % | CTOR | Unsub | Revenue |
|---|
History
Year by year
| Year | Sends | Sent | Delivered | Deliv % | Open % | Click % | CTOR | Unsub % | Revenue |
|---|
Segment re-sends are excluded from these rows so a 30-person list can't move a yearly rate. Revenue has only been tracked since February 2026.